Hk Graphics - Graphic Design

Case Study

Brochure revamp – from dowdy to dramatically different

Hallas & Co Logo

The client

Hallas & Co are Independent Chartered Surveyors providing surveys, reports and professional property services across London, South, Yorkshire and Lancashire.

The brief

Redesign their old, dated company brochure to reflect the high quality, professional services they offer clients and showcase their work – without a rebrand.

The revamp

The old brochure was a dowdy folder with lose inserts – time consuming to put together and unwieldly for prospective clients to use.

I designed a 12-page, A4 brochure with a pocket on the inside back cover to take personalised quotes/information and slots to take a business card. A much neater concept than the previous version and ticked all the boxes for Hallas & Co’s requirements.

To update the look, I reversed the Hallas & Co logo out of a block colour from the existing branding to give the cover a more contemporary look. I introduced a set of 4 colour-coded icons to represent their key areas of business. These design features make the brochure vibrant and easy to navigate for prospective clients.

The welcome page gives an outline of their services – a great quick reference for new clients. This is supported with hero shots of their best work and customer testimonials to underpin the content.

The end result

A brochure that truly showcases Hallas & Co to their clients as the professional, trustworthy company it truly is.

Jon Hallas, Managing Director, has been so pleased with the brochure revamp, that I’ve also updated their business cards and promotional banners to match.

Let’s talk

It’s amazing what can be done with your current branding, why not get in touch to find out how your marketing material could be updated without a complete rebrand.

A pleasure to work with

It was a pleasure to work with Helen. Helen designed our new company brochure. The look and feel of the brochure is excellent. I couldn’t be happier with the outcome. Helen had some great ideas for the design, which complimented our company profile.

Jon Hallas, Managing Director
Hallas & Co.